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2024-04-18 10:37:54 -

5 Steps Telecom Operators Can Take to Maximize Customer Lifetime Value
The telecom industry is experiencing steady growth, with global spending on telecom products and services projected to reach USD1,541 billion in 2024 (Source: IDC). This growth reflects a 2.0% increase compared to 2023, highlighting the industry's ongoing evolution. However, amidst this growth, telecom operators face significant challenges in customer retention, with churn rates hovering around...

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2024-09-04 12:12:40 -

Top Five Mobile Advertising Strategies for the Politicians of the United States
In the early 2000s, political campaigns heavily relied on traditional media and in-person events to reach voters. Today, however, the landscape has transformed dramatically with the rise of mobile advertising. According to a Pew Research Center survey conducted from May 19 to September 5, 2023, an overwhelming 95% of US adults use the internet, 90% own a smartphone, and 80% have...

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