In the early 2000s, political campaigns heavily relied on traditional media and in-person events to reach voters. Today, however, the landscape has transformed dramatically with the rise of mobile advertising. According to a Pew Research Center survey conducted from May 19 to September 5, 2023, an overwhelming 95% of US adults use the internet, 90% own a smartphone, and 80% have...

The telecom industry is experiencing steady growth, with global spending on telecom products and services projected to reach USD1,541 billion in 2024 (Source: IDC). This growth reflects a 2.0% increase compared to 2023, highlighting the industry's ongoing evolution. However, amidst this growth, telecom operators face significant challenges in customer retention, with churn rates hovering around...